CASE STUDY
INCLUDING

Increase confidence

in demand planning

Transitioning to one exclusive Amazon seller allowed Nester Hosiery and Moore Group to create a robust booking program, guaranteeing the brand over 30,000 units ordered for Q4 2024 - an increase of over 200% vs. what the prior Amazon sellers committed to on booking orders for Q4 2023.

ABOUT THE COMPANY

Nester Hosiery is a family-owned American manufacturer renowned for its environmentally responsible production processes. The company produces high-quality products for top brands such as Ariat and Woolrich, as well as other premium outdoor brands. Headquartered in Mount Airy, North Carolina, Nester Hosiery employs a dedicated team of over 100 people.

“Moore Group is more than a retailer, they are a partner. Their understanding of Amazon is impressive, and it gives us great confidence having them as a partner for our brands. Their proactive approach to business continues to move the needle for all.”

“Moore Group is more than a retailer, they are a partner.

‍

Their understanding of Amazon is impressive, and it gives us great confidence having them as a partner for our brands.

‍

Their proactive approach to business continues to move the needle for all.”

‍

Kelly Nester
CEO of Nester Hosiery

Our approach

Demand planning in high demand

Brands that work with multiple 3P sellers often have difficulty receiving accurate projections and sales reports. This issue is multiplied for brands that rely on booking orders to allocate seasonal inventory, which was the case with Ariat slippers.

‍

We became the exclusive seller for two top styles, securing over $700,000 in Q4 bookings alone—a 300% increase over the previous year's commitments from other sellers. This guaranteed revenue for the brand and reduced out-of-stock rates to less than 1%, maximizing revenue compared to the prior year when many products sold out on Amazon before Black Friday.

Listing overhaul and storytelling

As the exclusive seller, we had the opportunity to completely overhaul the Amazon listings, working closely with the brand to create content using our in-house team.

‍

The result is visually stunning, on-brand content that not only makes the brand proud but also provides valuable assets for other retailers to use in their promotional efforts. These improvements boosted traffic through SEO optimizations and increased sales by improving conversion rates.

‍

At Moore Group, listing improvements are an iterative process. We continuously refine our partners' listings to stay ahead of the competition and to better understand which messaging resonates most with their customers.

8 Million

Customer impressions through Amazon advertising ran and paid for by Moore Group

26%

Increased Q2 sales
year over year

407%

Increase in year over year unit sales during 4th of July promotion

8 Million

Customer impressions through Amazon advertising ran and paid for by Moore Group

26%

Increased Q2 sales
year over year

8 Million

Customer impressions through Amazon advertising ran and paid for by Moore Group

26%

Increased Q2 sales
year over year

407%

Increase in year over year unit
sales during 4th of July promotion

8 Million

Customer impressions through Amazon advertising ran and paid for by Moore Group

26%

Increased Q2 sales
year over year

The Results

326%

Increase in sales in Q4 vs. prior year

78%

of spending in 2024 came from booking orders

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